Our Services

  • Marketing Strategy & Execution - Product Offerings

    New Product Development

    Brand Management Services for Executing Plans
    Typical problems faced by clients
    Typical problems faced by clients
  • Identify which successful products to launch within scope
  • How to offer excellent quality at competitive price & get target GP
  • How to position the new product
  • Which pack designs will create shelf presence & customer trials
  • What launch strategy to adopt
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  • Cost restriction on hiring full time Brand Manager but need occasional support to execute plans on current products or new launches.
  • Vendors are too expensive
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    What PoleStar can do
    What PoleStar can do
  • Will provide solutions to above based on data analysis,customer research & their own expertise
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  • Provide confidential BM services as & when required
  • Effectively execute new launch
  • Effective price negotiations with marketing related vendors
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    Result
    Result
  • Successful new products
  • Healthy Brands & Volumes
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  • Advertising Services - Product Offerings

    Effective Product Positioning to create impact

    Complete Design & production services for creating high image at affordable prices
    Typical problems faced by clients
    Typical problems faced by clients
  • Low consumer trials due to a non differentiated product
  • Unclear product positioning resulting in an ineffective recall
    		•
  • Low product image due to weak packaging design
  • Ineffective POS design
  • Ineffective copy writing
    • What PoleStar can do
    What PoleStar can do
  • Create a Highly effective product positioning based on consumer insights
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  • Designing of all Packaging & promotional Material
  • Highly effective copy writing
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    Result
    Result
  • High product recall & trials
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  • High product image & high brand recall
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  • Advertising Services - Product Offerings

    Concept & Production for TV, Radio & Press ads

    Effective Allocation of Advertising Spend
    Typical problems faced by clients
    Typical problems faced by clients
  • Very expensive production costs for TV & Radio commercials
  • Advertising agency not effective or creative in communicating product concept & positioning
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  • Lack of a well thought out Advertising strategy & Plan
  • No scientific way to decide how best to allocate the advertising budget between various media & activities
    		•
    What PoleStar can do
    What PoleStar can do
  • Effective Creative Concept focussed on product positioning
  • Development of Story Board
  • Direction of Radio &TV commercials at affordable prices
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  • Develop an effective advertising strategy & Plan
  • Allocate advertising budget to get maximum bang for the Rs
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    Result
    Result
  • Successful product communication for Radio ,TV & Press
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  • Good sales growth & recall
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  • Research Services - Product Offerings

    Quantitative Research- Surveys, Product placement tests, Availability Analysis

    Qualitative Research Focus Groups, In depth Interviews, Home visits
    Typical problems faced by clients
    Typical problems faced by clients
  • Very small research budgets
  • What type of research to do for getting correct results
  • Where/How to conduct research
  • How to prepare clear research objectives & research brief
  • How to stay focused & not over kill quest for information sought
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  • How to keep the questionnaire guideline focused
  • How to analyze & interpret the research report & its findings
    		•
    What PoleStar can do
    What PoleStar can do
  • Advise or execute research designed to give clear direction for correct decision making
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  • Execute effective research to provide clear decision making
  • Advise on identifying correct research objectives & brief
  • Make questionnaire guidelines
  • Analyze the research findings
    • Result
    Result
  • Effective informed decisions
  • Get critical customer Insights for enhanced decisions
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  • Sales & Distribution Services - Product Offerings

    On ground Product Availability & POS check

    Define Sales structures & sales areas effectively
    Typical problems faced by clients
    Typical problems faced by clients
  • How to gauge actual product availability & validate info being portrayed by the sales teams
  • POS not being utilized effectively by the sales people in key cities
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  • Sales structures not clear & no accountability of sales teams
  • Sales areas not defined clearly
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    What PoleStar can do
    What PoleStar can do
  • Conduct product distribution & POS checks in key cities
  • Merchandise POS effectively
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  • Develop formal Sales Structure
  • Effective demarcation of sales Territories & areas to be defined
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    Result
    Result
  • Improved availability & prominent product & POS displays
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  • Sales increase due to better controls
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  • Sales & Distribution Services - Product Offerings

    Selling skills training for sales teams

    Target Setting & Incentive Planning
    Typical problems faced by clients
    Typical problems faced by clients
  • Company sales force lacks effective selling skills
  • Distributor sales force ineffective due to no training,
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  • Lack of formal sales targets & under performing sales force
  • Ineffective incentive plan leading to low sales growth
    • What PoleStar can do
    What PoleStar can do
  • Conduct on the job sales training for company or distributor teams
  • Conduct in house sales training through role plays & key selling techniques for improved results
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  • Develop formalized sales targets based on market size, growth potential & history.
  • Develop a practical incentive plan to motivate sales force
    • Result
    Result
  • Sales Increase & growth
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  • Effective sales growth
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  • Talent Acquisition & Training services - Product Offerings

    Talent Acquisition & Training services

    Employee Training & Development
    Typical problems faced by clients
    Typical problems faced by clients
  • Unable to recruit or identify talented senior/middle managers
  • No formal Job descriptions of employees leading to low performance against expectation
  • Low Employee motivation
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  • Don’t know which skills managers lack to perform well
  • Lack of good trainers to meet specific development needs
  • Poor appraisal System
    • What PoleStar can do
    What PoleStar can do
  • Provide experienced Managers
  • Develop full job descriptions
  • Employee satisfaction surveys
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  • Analyze employee’s skills & identify training needs.
  • Conduct training programs through experienced trainers
  • Design & develop an effective performance appraisal system
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    Result
    Result
  • Employee Performance increased
  • Employee Performance increased
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  • SOP Controls & theft Prevention services - Product Offerings

    Advising effective Standard Operating Procedures

    Theft Control & Prevention

    Typical problems faced by clients
    Typical problems faced by clients
  • Loose operating procedures across departments.
  • No formally written SOP’S for most departments.
  • Managers lack experience to prepare effective SOP’S
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  • Financial leaks taking place
  • Fraud being committed by employees
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    What PoleStar can do
    What PoleStar can do
  • Advise strong SOP’S to CEO
  • Write effective SOP’S for each department that are easy for the employees to follow.
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  • Analyze the cash outflows of each department & advise strong financial controls in the operation process for preventing theft & wastage
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    Result
    Result
  • Highly organized operations
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  • No Financial leaks & fraud being committed by employees
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Vendor Negotiation - Value Proposition & Process

Vendor Negotiation - Value Proposition & Examples

Our Clients