PoleStar Team

Department Head – Marketing, Sales & Advertising

Nabila brings with her a rich & successful business experience of having worked for over 20 years in several Multinationals such as Unilever, Danone/Kraft, SC Johnson, Ferrero Rocher & IFFCO where she served at senior management levels such as Director Marketing & Sales and handled operations across departments & has been responsible for formulating & executing Marketing, Advertising,Sales,Distribution & Pricing strategies in order to drive the top line & bottom line results of the organization .
Her major achievements include having created the very successful biscuit brand of Zeera Plus from concept to product development to launch & growth.
She led Prince Biscuits to become the number #1 biscuit in Pakistan.
She Re-launched & made Finis the #2 national brand of Insect Control.
She created the Brand awareness & excellent availability of Ferrero Rocher & Nutella in Pakistan.
Her contribution to launching & driving the sales of the cooking oil brand Golden Sun & Evian is laudable.

Department Head -Training

Dr. Manzoor A. Khalidi is a multi-disciplinary scholar & trainer with expertise in the areas of Banking and Securities Markets Regulations, International Banking, Strategic Management & Entrepreneurship.
He has served as Professor and Head of Research at PAF-Karachi Institute of Economics and Technology. His has also served as the Head of Management School Karachi Campus at FAST National University of Computer and Emerging Science, and as Faculty Member at Institute of Business Administration, Karachi. Dr, Khalidi has also been a Member Board of Faculty at DHA Suffa University, Member Board of Faculty at Benazir Shaheed University, and Member Board of Studies at SZABIST.
His educational qualifications include Bachelors of Engineering from NED University of Engineering and Technology, MBA from IBA, Karachi, MSc in International Banking from University of Southampton, UK, and PhD from University of Southampton, UK.

Department Head - Talent Acquisition & HR

Extensive Senior Management experience in Human Resources and Organizational Development. Implemented strategic initiatives in Human Resources, Administration Systems & Procedures and Customer Relations for major local organizations.
Developed and implemented HR & Administration Policy Manuals and SOPs. Worked in Canada and maintained close coordination with US and European corporations while working in Pakistan.
Steered organizational development by designing and implementing Human Resources processes following best practices and code of corporate governance including effective recruitment, compensation & benefits programs and pay for performance.

Department Head – Research

Zahid has over 22 years of experience in Market Research and has experience in Insights roles & consulting assignments at Country, Regional and Global levels across Asia, Africa and Europe. Since the last 6 years he has been involved in consulting projects in the UK, Dubai and Pakistan relating to Market research, Brand Innovation, Brand Equity Training and developing strategic vision and core values framework.
Zahid’s experience includes setting up Insight functions from scratch both at a country and regional level in Reckitt Benckiser (Africa Middle East). His edge in the research business is his ability to synthesize data into Actionable Business Strategies.
During his stint at Reckitt Benckiser, (Africa Middle East and Head Quarter office in the UK), Zahid has trained Marketing staff in Market Research Testing modules and data usage and has developed new methodologies for testing products and measurement of key consumer parameters. His key contributions include developing a forecasting model targeted to identify strategic growth opportunities for Reckitt Benckiser.

Department Head-Financial Controls & Theft Prevention

Over 5 years of professional consulting experience. Proven track of advising clients in different sectors on business modeling, Investor profiles, Feasibility studies and corporate restructuring
Completed various due diligence and valuation exercise covering manufacturing Institutions
Have led teams in numerous Internal Audit and Business process re-engineering assignments for Investment Holding Co’s, AMC’s, Garment & Textile Manufacturing, NGO’s & Pharmaceuticals
Successfully completed assignments on detailed Business Propositions and Entry Strategy, including Marketing Strategy in different Industries.
Have completed numerous assignments on Financial Assessment in the financial sector.
Prior work experience with organizations such as Grant Thornton, British Petroleum Pakistan, Thatta Cement Company & Karachi Stock Exchange.

Head Office & Our Team